Roy Rogers® Restaurants Introduces Summer Chicken Salad QSR offers new product innovations to attract consumers
Frederick, Maryland (July 25, 2013) – Roy Rogers Restaurants announced today the introduction of their new signature Chicken Salad. A limited time menu offer, Roy’s Chicken Salad is served up as a fresh alternative for summer dining. All white meat, hand cut, fresh never frozen chicken is perfectly seasoned for summer and patrons have the choice to add tasty sweet dried cranberries and glazed walnuts to dazzle the taste buds. Roy’s Chicken Salad is served on a multigrain roll as a sandwich or dished up on a bed of Roy Rogers new butter blend lettuce with only 244 calories per serving.
With the new butter blend lettuce also gracing their three popular salad choices, Roy’s has added crisp grape tomatoes and crunchy home-made croutons baked fresh daily to their menu.
And innovation doesn’t end there – Roy Rogers has recently upgraded to premium hand-dipped Edy’s Ice Cream. Available in classic Vanilla, Chocolate and Strawberry, Roy Rogers will also offer a monthly feature flavor to entice the sweet tooth. “Customers really love our desserts. We put a lot of thought into the right partner and found that Edy’s Ice Cream perfectly complements our famous strawberry shortcake and brownie sundae,” says Greg Seymoure, Director of Operations.
Quality coupled with variety is the cornerstone of Roy Rogers’ success. The famous Fixin’s Bar allows customers to add 18 different condiments to their meal along with Roy’s one of a kind Gold Rush and specialty feature sauces like the spicy Boom Boom sauce in stores now.
“At Roy Rogers, our customers enjoy the opportunity to create their own experience.” explains Melanie Dyer, Roy Rogers’ Director of Marketing. “With over a quadrillion combinations, customers can truly orchestrate a variety of tastes that suit their mood. It’s one of the main reasons our customers keep coming back.”
About Roy Rogers
Based in Frederick, Maryland, the Plamondon Companies own and operate 21 Roy Rogers Restaurants, and oversee 29 franchise locations in the Mid-Atlantic region.
Roy Rogers Restaurants are known in the industry for the “Triple Threat” – serving real USDA Choice roast beef, slow-roasted in each location, hand-breaded, fresh fried chicken, and great tasting burgers. Unique to Roy Rogers is its Fixins Bar®, which features over 20 different condiments such as fresh lettuce, tomatoes, pickles, onions and jalapeños. In addition to lunch and dinner, Roy Rogers offers breakfast items such as cream-chipped beef, made-from-scratch pancakes, and crescent and sourdough sandwiches. Along with the famous Fixins Bar, restaurant amenities include a drive-thru window, flat screen TV, and free Wi-Fi connectivity. For more information visit www.royrogersrestaurants.com, or follow us on Twitter and Facebook for updates on our business, promotions and products.