Roy Rogers® Restaurant Targets 100-Unit Expansion, Retains Strategic Sales Force to Grow Mid-Atlantic Market & Beyond
Frederick, MD – September 18, 2013 – Roy Rogers Restaurants, (http://www.royrogersrestaurants.com) in a bold move to fuel a 100-unit franchise growth over the next 5 years, has struck a strategic alliance with Franchise Dynamics – the nation’s largest full-service franchise sales outsourcing company – to help expand Roy Rogers’ enterprising system.
With 50 Roy Rogers U.S. locations and counting in the Mid-Atlantic region, the beloved brand is out of the corral and making a strong comeback among loyal and new customers alike. This laser focus on growth is paving the way for savvy operators and investors to get in on the ground floor.
“Our brand is growing as Roy Rogers builds on its successful foundation of fresh quality food with an authentic western flair. We have beautiful new stores in carefully vetted strategic locations that deliver strong average unit volumes – that’s an opportunity that cannot be ignored,” says Jim Plamondon, Roy Rogers Co-President.
Roy Rogers has been in business since 1968, with a culture focused on consumer loyalty and community involvement. Cherished characteristics that drive this family-owned company revolve around the pillars of time-honored American values: hard work, honesty, integrity and quality. Roy Rogers takes pride in never taking shortcuts, delivering quality food and a stellar guest experience above and beyond most fast food restaurants. This culture extends to their diligent support of valued employees and franchisees.
Roy Rogers is excited to drive franchise expansion through the sales expertise of Franchise Dynamics, a company that serves a unique niche of growing businesses across many industries, which include retail and restaurants through franchise sales. Franchise Dynamics is ready to grow Roy Roger’s current count of 29 franchised locations by bringing on financially-qualified restaurant operators and investors who are motivated, energetic and ready to be a part of providing the highest level of customer service with Roy Rogers Restaurants.
Opportunity is knocking!
About Franchise Dynamics:
Franchise Dynamics, founded in 2006, is the nation’s first full-service franchise sales outsourcing firm. Franchise Dynamics provides world class consulting, training, lead qualification services and full service franchise development. Franchise Dynamics’ team has been responsible for more than 7,000 franchise sales across various categories and investment levels.
About Roy Rogers
Based in Frederick, Maryland, the Plamondon Companies own and operate 21 corporate Roy Rogers Restaurants, and oversee 29 franchise locations in the Mid-Atlantic region.
Roy Rogers Restaurants are known in the industry for the “Triple Threat” – serving real USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great tasting burgers. Unique to Roy Rogers is its Fixins Bar®, which features over 20 different condiments such as fresh lettuce, tomatoes, pickles, onions and jalapeños. Restaurant amenities include a drive-thru window, flat screen TV, and free Wi-Fi connectivity. For more information visit www.royrogersrestaurants.com, or follow us on twitter @roysrestaurants and Facebook www.facebook.com/royrogersrestaurants for updates on our business, promotions and products